on 30, Mar 2015

Ford will bring four new vehicles to its Indian showrooms this year. Our media partner Autocar India reported back in 2013 that the American carmaker was mulling bringing the Mustang to India. Ford has now confirmed to Autocar that it will indeed be launching the Mustang in India this year. Probably one of the most well-known cars in the world, the Mustang will serve as the halo product in Ford’s India portfolio. Internationally, the Mustang is available with three engines – a 3.7-litre V6, the 5.0-litre Mustang GT and the Shelby GT500 that is powered by a 5.8-litre supercharged V8.  Ford also sells the Mustang as a drop-top, but it remains to be seen which variant makes it to India.

The much-awaited Ford Figo Aspire compact sedan will be the first of these new launches. The Ford Figo Aspire is a sub-4-metre compact sedan that will take on the likes of the Maruti Swift Dzire, Honda Amaze, Hyundai’s Xcent and the Tata Zest.  It will roll out from the new Ford plant at Sanand, Gujarat. The Figo Aspire will be powered by a 1.2-litre petrol and a 1.5-litre diesel motor. Ford will also launch the Figo Aspire compact sedan with a 1.5-litre petrol mated to a 6-speed double-clutch automatic gearbox.

Next up will be the Ford Figo hatchback. Expected around mid-2015, the new Figo will replace the current-generation Figo hatchback in the market. It will compete with the likes of the Maruti Swift, Hyundai Grand i10 and Nissan Micra to name a few. The new Ford Figo hatchback will be available in both petrol and diesel engine options and will also roll out from the new Sanand plant.

Ford will also debut the new Ford Endeavour SUV. The  Endeavour has recently been unveiled internationally and will hit Indian roads just before the festive season.  This new SUV will take on the likes of the Toyota Fortuner, Mitsubishi Pajero Sport and the SsangYong Rexton. Ford is likely to launch the new Endeavour in a 2.2-litre and 3.2-litre engine options mated to both manual as well as automatic gearboxes.

With four launches targeting four different segments, 2015 looks like a pretty important year for the manufacturer, that looks to regain a lot of lost market share.



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