In terms of sales figures, the month of August 2018 has been difficult for most of the car manufacturers in the Indian market. If we look at the sales chart from last year for the month of August we come to know the volumes were high last year which has led to the dip. Also the dip was further affected due to the floods which occured in the state of Kerala and also in the North Eastern part of India
This Indian car manufacturer have faced a dip in gross sales by four percent in the month of August 2018. Maruti Suzuki sold 1.45 lakh units this year in the month of August, whereas last in August 2017 they managed to sell 1.51 lakh units. The SUV segment faced the biggest hit as the sales dropped by 16 percent on the other hand even the Compact car segment faced a dip of 3.6 percent compared to last year. On a lighter note, the Maruti Suzuki Ciaz beats the Honda City and Hyundai Verna in terms of the models sold in India.
The pressure of slow sales in August 2018 was also felt by Hyundai Motors in India. The Korean car manufacturer maintains second position in the nation in terms of volumes of cars sold. They too had to also face a dip in sales by 2.8 percent. Hyundai sold 45,801 units last month in comparison with the 47,103 units sold in August 2017,
Last month Mahindra accounted a told sale record of 19,758 units of cars which in comparison with last years (August 2017) 19,406 saw a growth in sales by 1.81 percent. On last months performance Rajan Wadhera, President of Mahindra and Mahindra Automotive Sector said that, with the launch of the all new Marazzo, they hope to see the increase in sales figures in this month as well as in the festive month.
Tata Motors also saw a growth in sales figures by a whopping 28 percent. Last month they sold 18,420 units and in August 2017 they managed to only sell 14,340 units. According to the company, the recently launched Nexon AMT has been attracting much customers and is in high demand. If looked into Tata Motors April to August (2018) sales figures, it has sold 88,436 units of passenger vehicles in comparison to last years 64,131 units which shows a growth by 38 percent.
The Japanese automotive manufacturer registered sales of 17,020 units of cars in August 2018. In comparison to last year sales, they face a dip in sales by 1.98 percent as they had sold around 17,365 units in August 2017. Rajesh Goel, Senior VP and director, Marketing and Sales, Honda Cars India, said that the sales of last month was affected due to the floods as well as the GST related hikes. He also quoted that they will recover quickly and aim to keep growing and also strengthen their sales with attractive offers for the coming festive season.
Toyota sold around 14,100 unit last month in comparison with last year’s 12,017 units sold. Hence there was a increase in sales by 17.33 percent. On their sales performance, N Raja, deputy managing director, Toyota Kirloskar Motor said that they have overcome this challenge despite the natural calamities which they deeply regret. He also quoted that the state of Kerala is an important market for the company and they will strive hard to get this market back to normal.
The domestic sales of Ford in the Indian market also saw a rise by 3.42 percent. The American car manufacturer sold 8,042 cars in comparison to last years 7,777 units. On the other hand, Ford also saw a growth in the export models, they exported around 12,606 vehicles as compared to last year’s 7,963 units.