Homegrown carmaker Mahindra & Mahindra Ltd. (M&M), today on 18th December 2015 revealed the name of it’s most anticipated compact SUV of the year which will be called as KUV100. The automaker will launch the KUV100 on 15th January 2016 with bookings to start from 19th December 2015. At the event, the company also unveiled its all new mFALCON series of engine which will serve in both the petrol and diesel models.

KUV100 is a compact SUV which will create a new segment but will rival against the likes of Wagon R, Grand i10 and upcoming Maruti Suzuki Ignis. As of now, the carmaker has only revealed the name and picture of the upcoming car.

As stated by Mr. Pravin Shah, President & Chief Executive, (Automotive), M&M Ltd., the alphabet ‘K’ stands for the ‘kool’ & trendy generation of youth, while UV represents an SUV. The numeric ‘100’ represents the pecking order of the series which comes in below TUV300 and XUV500.

At the event, Dr. Pawan Goenka, Executive Director, M&M Ltd. said “We are all set to create a new segment with the launch of the KUV100 which also marks our foray into ground up petrol engines. An ambitious project from the very start, the KUV100, is all set to carve its niche amongst first time car buyers with its unique propositions. I am confident that the KUV100, like its predecessors, will become an extremely popular brand and will be cited for taking Mahindra to a whole new orbit”.

This compact SUV will be made available in both the fuel trims. The petrol model will get all new mFALCON, G80 engine, good enough to develop an output of 82 hp. While the diesel model will get mFALCON, D75 engine which will deliver a power of 77 hp.

KUV100 will be offered in four variants with ABS standard across all the variants and airbags as optional. The car will be available in 7 exciting colors of Fiery Orange, Flamboyant Red, Dazzling Silver, Aquamarine, Pearl White, Designer Grey and Midnight Black.

Pravin Shah, President & Chief Executive, (Automotive), M&M Ltd. said, “With the evolving aspirations of today’s youth we needed a product that will effectively address their needs for an SUV lifestyle. Being a listening organization, we identified the need gaps among consumers and started planning for the product. Coming from our state of the art manufacturing plant at Chakan, the KUV100 is a no-compromise, next-generation compact SUV that will set the stage for the emergence of an all new category. While being a  market leader in the SUV segment, I am sure that with the addition of the KUV100 in our portfolio, we will effectively address the entire gamut of customer segments from entry level to high end SUV with our product portfolio”.


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