In recent years, most women contribute as well as control the family budget. In India, women are one of the key decision-makers when it comes to any family investments which also include cars. 2020 demands a personal vehicle for every family and in some cases, every family member which resulted in a rise of female drivers in recent years. Female preferences are similar to men when it comes to cars but they expect attention to detail as well.
So what exactly do women look for while buying a car?
Styling, design and colour are key factors for women when it comes to exteriors of the car. Women demand more elegance and practicality from their car. A hatchback, compact sedan or a sleek SUV is always preferred. The colours schemes used inside-out matter while making the choice as well. The decision making also includes proportions of the car and the overall stance. Women also prefer city cars for ease of commute.
If you design a car keeping women in mind, you will make everybody happy.
Women crave convenience when it comes to cars and the same applies to its interiors. A lot of the times men ignore the storage spaces in the car but to women, such small things can help to reach a decision. Apart from those, women also notice car trims, the fabric used for seats and the colour scheme used in the interiors of the car.
Women buyers also pay attention to smaller details like the shape and positioning of controls. They may disregard the entire vehicle if the controls are too hard to reach which lead carmakers to place the controls closer to the driver's proximity for ease of access. The rise in women oriented vehicles also lead to small changes like rise in storage spaces, vanity mirrors on both sides, adjustable and comfortable seats etc all across car models.
Women influence the features provided with the cars the most. Women prefer safety, comfort, practicality the most while buying a car. The additional safety features within cars like road-side assistance, live tracking, rear camera, ABS etc take the utmost priority in their list of expectation.
Women are emotional creatures, and when it comes to family cars, they make the decision, keeping everyone in mind. The car should be safe enough for kids and should also have ease of access for the elderly. Comfort and convenience are important factors. Automatic transmission, smartphone connectivity, voice recognition and navigation are some of the best features you can offer a female buyer.
People say, “Men never grow up”; but women do. This is exactly why women buyers look beyond speed and styling when it comes to buying a car.
Women would want more value for the money. A car's performance and mileage are important for a female buyer. The ownership cost is also a key decision-maker. Women are also more environmentally conscious and cost-conscious hence we may see more female buyers in the electric segment once the infrastructure is developed.
Keep in mind that women crave convenience, hence, they do not want to travel a lot to get their cars serviced. Women prefer a brand with well-reputed after-sale service which is easily accessible and has a high quality standard . As a result, they may go for brands which are well established instead of newer, premium ones with lesser service stations. Unlike men who rely on online reviews or blogs, women would get feedback from real customers that they are familiar with, like family, colleagues, neighbours and friends.
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