Celebrities have always been associated with car promotions. Shah Rukh Khan is the brand ambassador for Hyundai, Ranbir Kapoor for Renault Kwid, Virat Kohli for Tata Bolt and the Baahubali actor Prabhas for Mahindra TUV300. Each celebrity has its own character which is strongly associated with the brand, that is essential in representing the car’s attributes. Similarly, Ranveer Singh’s hotness played the role in promoting the Maruti Suzuki Ciaz- the company’s hot looking sedan. Since its launch in 2014, it is getting a head-turning recognition. Also, the Ciaz is the first Maruti Suzuki car to be equipped with the SHVS mild hybrid system in its diesel variants, the MPV Ertiga being the second one. To give the car a premium status, in 2017 the Maruti Suzuki Ciaz started a new life by moving on from the regular Maruti dealerships to the premium Maruti NEXA dealership. And so, the Maruti Suzuki Ciaz, which earlier had V, V+, Z and Z+ trims now have Sigma, Delta, Zeta and Alpha trims and have the 7 new colour options of Pearl Metallic Dignity Brown, Pearl Sangria Red, Metallic Silky Silver, Metallic Glistening Grey, Pearl Midnight Black, Pearl Snow White and the signature NEXA Blue.
What makes the car make way to challenge the unchallenged? Read on to find out-
|Ex-showroom Price Range||0 - 11,75,672|
The body looks superbly stylish and the elegant curves and lines gives this car a sophisticated and premium look. It also looks superbly long and tall, with a length of 4490mm, width of 1730mm and height of 1485mm. The wheelbase of 2650mm is essential to give the premium car feeling of having ample of space for occupants in both the front and back. A large 510litre boot space is all needed to pack for a long trip. The front looks superbly wow with the chrome lined front grille with the projector headlamps and the bottom fog lamps. The sides speak a lot about the car’s premium looks. The chrome door handles in the Zeta and Alpha variants give the car a premium feeling. The Alpha gets the chrome beltline garnish on its doors which gives it a more upmarket look. The ORVMs are equipped with turn indicators. While the Sigma and Delta get the full wheel caps, alloy wheels are seen in Zeta and Alpha variants. Zeta gets 185/65 R15 wheels and the Alpha gets larger 195/55 R16 wheels. The rear invites more and more eyes, thanks to its superbly stylish tail lamps. Alpha beats out all the other variants in style with its trunk lid chrome garnish. The car rear’s glass doubles up as an antenna for capturing radio signals with ease.
The interior of Maruti Suzuki Ciaz is well-crafted to give the feeling of being in a luxury car. The dashboard has a beige and black dual tone theme, but the door trim and the seats are beige in colour to give the premium feeling. The Zeta variant gets a combination of fabric and leather upholstery while top-end Alpha variant gets full leather seat upholstery and leather- wrapped steering wheel. Chrome garnish, wooden finish on I/P garnish and satin finish on AC louvers add the elegance to the interior. The steering is tilt adjustable to meet the comforts of the driver. In all variants except the base Sigma version, the driver’s seat is height adjustable and the steering wheel gets audio control buttons. Going to the centre, as it is a NEXA car, it gets touchscreen infotainment system which has smartphone connectivity, USB, and bluetooth. The instrument panel lights up in a cool blue and light combination and also has white colour lit Multi information display at the centre. Sigma variant gets manual auto AC while the other variants get fully automatic AC. The front centre armrest has utility box to store all the required goodies inside it. Going in the rear, thanks to the generously large wheelbase, seating there is a breeze. The centre armrest comes with cup holders to store your drinks to enjoy the long drive. For the cool breeze while you travel, there are rear AC vents. Features that come only in Zeta and Alpha variant include front footwell lamps, sunglass holder, electrically foldable ORVMs, rear sunshade and push button start/stop.
The petrol Maruti Suzuki Ciaz has a power output of 91bhp at 6000rpm, which is not much high for a mid-size sedan. However it has a good response as the engine pulls off well from low revs and smooth gearshifts mean less effort in gear change. However, the flat power delivery is disappointing as the engine dislikes spinning in high revs and in the 6200rpm mark, the engine becomes noisy. Acceleration from 0km/h-100km/h is in 12.02seconds, but picking up speed quickly is not this engine's forte.
On the other hand, the diesel Maruti Suzuki Ciaz enjoys the SHVS Smart Hybrid system very much. The integrated starter generator is a cool feature which makes drives enjoyable. This system switches off the engine when the car comes to a complete halt and when the driver presses the clutch, the engine starts again, thereby saving fuel. However, the system deactivates when the driver unfastens his seatbelt or opens the driver side door. The Energy Regeneration function feeds the energy of the rolling wheels after the brakes are applied to the car's electrical system which improves efficiency. The Engine Power Assist functions helps in increasing engine power. But the real hero is the DDIS Engine whose 89bhp power gives the excitement in driving.
Driving the Maruti Suzuki Ciaz on broken patch of road with bumps and potholes is comfortable and it resists a choppy ride well. At higher speeds, control is good and also a 170mm ground clearance means handling the speed breakers like a pro. Steering is a disappointing thing here. At high speeds, it becomes numb and unexciting and at lower speeds, it can't self-center itself well. Handling is safe, thanks to the Maruti Suzuki Ciaz's good grip from its tyres.
The Maruti Suzuki Ciaz has two engine options and two transmission options-
The petrol burning powerhouse is the K-Series K14B VVT engine. It is a 1373cc engine which delivers the maximum power of 91.19bhp at 6000rpm and maximum torque of 130Nm at 4000rpm. This engine comes with 5-speed manual transmission which gives a fuel efficiency of 20.73km/litre and 4-speed automatic transmission which gives a fuel efficiency of 19.12km/litre.
The diesel guzzler is the DDIS 200 diesel engine with VGT. As said, this engine comes with the SHVS Smart Hybrid system which is the mild-hybrid system. This engine is 1248cc which gives out the maximum power of 88.51bhp at 4000rpm and maximum torque of 200Nm at 1750rpm. The SHVS Smart Hybrid is a welcome addition here which adds idle start/stop, gear shift indicator, brake energy regeneration and torque assist feature along with a high fuel efficiency of 28.09km/litre. This engine comes with 5-speed manual transmission only.
Maruti Suzuki did the best move by shifting the Ciaz to NEXA dealership, so it enjoys the NEXA Safety Shield where Suzuki TECT body, dual front airbags, ABS with EBD, seat belt pre-tensioners with force limiters, ISOFIX child seat anchors comes as standard across all variants. Other standard safety features include the engine immobilizer and rear defogger. In all variants except the base Sigma variant, front fog lamp, reverse parking sensor and auto day/night IRVM is seen as a safety feature. Reverse Parking Camera is seen only in Zeta and Alpha variants. To give a breezy, comfortable and sophisticated ride, the Ciaz comes with McPherson Struts and Torsion Beam suspension in the front and rear respectively. For the braking, ventilated disc brakes in front and drum brakes in rear do the job.
The Maruti Suzuki Ciaz is priced from Rs. 8.31 lakh to Rs. 11.13 lakh. In the mid-size sedan segment, this is a value for money car. Diesel variants have the SHVS Smart Hybrid as standard feature. And this is an advantage over the flat power petrol version. As said earlier that petrol version suffers from flat power delivery which makes the ride unexciting. That is why, the diesel version is preferred over the petrol for its zippiness and efficiency. So, if you are buying the Maruti Suzuki Ciaz, make sure that you get your hands on the diesel version of the variant of the choice. Otherwise, regret over the unexciting ride with the petrol Maruti Suzuki Ciaz.
Considering the car is driven for 1000km a month i.e. 12,000km yearly, the cost of ownership for Maruti Suzuki Ciaz can come upto Rs. 68,664 for one year, which includes Rs. 24,000 of insurance cost, Rs. 3597 of maintenance cost and Rs. 41,067 of fuel cost. We have not factored in the loan interest as it depends on person to person and the percentage of amount taken in loan.
The Maruti Suzuki Ciaz is the value for money in the mid-size sedan segment. But other cars such as Honda City, Hyundai Verna, Skoda Rapid and Volkswagen Vento are looking for an opportunity to topple the Ciaz and shake the competition. Ciaz has been doing well since its launch and the bold move to the NEXA dealership is enough to heat up the competition. It's all up to the future sales figures to determine this car's fate in this competition.