Renault India that completed its fourth year this month, today, announced Bollywood actor Ranbir Kapoor as its brand ambassador. The company says that this association will leverage the versatility and legacy of both Renault and Ranbir Kapoor, as he represents the underlying brand promise of Renault: ‘Passion For Life’.
The partnership with Ranbir Kapoor is timed with Renault’s next phase of growth in India, as the French carmaker is looking to significantly increase its pan-India presence. And besides launching several new products, the company has plans to launch expand its dealership network and reach 280 sales and service outlets by the end of the next year.
Commenting on this new partnership, Sumit Sawhney, Country CEO and Managing Director, Renault India Operations said “Renault is currently celebrating its fourth year anniversary in India and in this eventful month it gives me immense pleasure to announce Ranbir Kapoor as Renault’s brand ambassador. Being a fourth generation actor who personifies the iconic lineage of the Kapoor family, he ideally portrays a rare blend of talent, class, intelligence and popularity that complements Renault’s legacy and brand ethos which hinges on three pillars – vibrant, forward looking and connected to people.”
Ranbir Kapoor shared, “I have always known Renault to be an iconic and inspirational brand the world over. I am happy to be associated with a brand which is very young, and which has quickly established itself in India, becoming the number one European brand. I look forward to being part of the Renault family and its fascinating growth journey in India.”