India Car Sales Report March'21- Top Selling Brands & Models
India Car Sales Report March, 2021 - Top Selling Brands, Models, Gainers & Losers.
Around 3,20,487 passenger cars were sold in India in the month of March this year. The figure reflects a massive 128% growth from March 2020. This can be attributed to the lockdown imposed in late March by the Indian government. After a forgettable 2020 for the auto industry, the March 2021 Car Sales Report indicates that the trends are going North once again. With the month marking the end of the financial year, sales are often high enough to kick start a comeback trend in the month of March.
March saw an improvement of 3.9% from the last month. Furthermore, this is the 8th straight month to record growth in sales, starting August 2020. Despite the positives of an increase in sales and a push towards the pre-pandemic levels, big players have lost ground and the likes of Tata Motors and Kia Motors India are gaining considerable market share.
Maruti Suzuki Loses Market Share But Maintains No 1 Position
Maruti Suzuki is by far the biggest automaker in India. But everything’s not sunny for the carmaker. Maruti has lost 8.5% of its market share in the span of a year. This significant blow is due to the competition Maruti is facing from the likes of new boy Kia Motors and Tata Motors’ passenger vehicles. Over the span of the last 5 years, new and old brands have got hold of Maruti. MS is not exactly innovating enough (= New SUV) to offer something new at regular intervals. Once the heartthrob of the Indian middle class, it’s surprising to see MS lose market share. With 1,29,412 units sold in March, mostly driven by its superstar hatchbacks, MS will look to improve in the future.
The Coronavirus pandemic hasn’t been kind to any brand, but it has hit Maruti considerably hard. Stopping the production and a well functioning sales machine proved to be devastating for the company. They are making an effort to come back stronger with the launch of new SUVs in 2022. They can take a lesson or two from Tata Motors who underwent multiple rejigs after losing out a chunk of their market share. It will be interesting to follow Maruti Suzuki’s progress in the coming months with an eye on the rising number of Covid cases in the country.
Hyundai, Nissan, Honda & Ford Lose Some Market Share
Apart from Maruti Suzuki, Hyundai has lost 0.31% market share as well. Despite the loss, the Korean automaker is second behind Maruti with a 16.41% overall market share but became the best selling SUV manufacturer in India with over 30% SUV market share. Creta, i20 Grand and Venue performed well in March. Nissan, Honda and Ford have lost significant market share too. In the car sales analysis 2021 by My New Car, these three brands have looked sluggish this year. With no noteworthy launches and a reluctant buyer atmosphere, they were set to lose this month and the trend might continue further.
Tata Motors & MG Motors Gain Market Share
Last year's BS6 conversion and the pandemic gave Tata Motors time to reinvent themselves. And the good old Indian automaker has stood up to the occasion like a boss. Gaining a massive 0.43% market share in March, Tata is making a place for itself among the Indian middle class once again. The likes of Safari and Harrier have pushed Tata Motors from 4% in last March to 9.3% a year later. Sitting in 3rd, behind Maruti Suzuki and Hyundai, Tata has room to experiment. Experimentation with its passenger vehicle segment and brand image is what has pushed the automaker up the table.
But Tata has a lot to improve if it wants to keep gaining buyers in the future. The automaker is known for bad post purchase servicing of its cars. If they work on that aspect and get a few more successes like Safari, they can build on the positive trend.
Among gainers, MG and Jeep have stood out at the bottom of the top 10. Surviving the pandemic wasn’t easy for these automakers in a market like India. But they’ve proved the critics wrong and won over the Indian upper middle class. Significant gains in March are making MG look like a potential bigwig of the future. The carmaker is already trying out EVs and Hybrids in India for the upper-middle-class section. With MG Hector among the top 25 passenger vehicles sold, the carmaker has gained a 0.65% market share in the March car sales report.
Top Luxury Car Brands in March 2021
Among Luxury carmakers, BMW (826 units) has overtaken Mercedes (812 units) as the number one luxury car brand in India. Jaguar Landrover, Volvo and Audi follow these two with 214, 96 and 93 units respectively. Almost all the luxury brands have lost sales YoY. These brands have had a difficult pandemic and there’s a second wave waiting in the wings for them.
Top Selling Hatchback, SUV & Sedan Cars in March 2021
Among the top 25 passenger vehicles sold in March, Maruti has 11 listings. Each one of them averaged 12,634 units sold. Following MS is Hyundai with 4 listings averaging 10,857 units. Then there’s Tata Motors with 3 models listed averaging 7,709 per model. Kia Motors only got two models in the top 25 but averaged a good 9,528 per model.
Hatchbacks dominated the top 25 passenger vehicles sold with 11 models listed and a combined sales figure of 1,29,928. Unsurprisingly, Maruti Suzuki Swift and Baleno are at the top of the table. Hyundai’s i20 Elite, Tata Tiago and Ford Ecosport have all played a part in this.
Top 10 passenger Cars Sold in India according to My New Car Sales Analysis 2021;
Here’s a list of Top 5 Selling SUVs in March 2021
Here’s a list of Top 5 Selling Hatchbacks in March 2021
Here’s a list of Top 5 Sedans sold in March 2021
The Pandemic Effect
With the second wave ravaging through Western India already, carmakers must brace for a difficult quarter. While there is little to no chance of a nationwide lockdown this time, local lockdowns will affect sales. And with India’s vaccination pace, not the best thing to rely on, a northward trend is difficult to expect.
March saw a massive number of Covid cases, but the markets were mostly open and sales drove in. If states like Maharashtra, Delhi (UT) and Rajasthan start the trend of local lockdowns, it will take a toll on sales, production and the general functioning of the auto sector. The 2021 car sales in India will be shaped by how the pandemic pans out in the next couple of months. Most carmakers are aware of this and are closely monitoring the situation.
March,2021 car sales analysis is an indication that the auto industry has the potential to bounce back from a setback like this. But it will be harder to make a second comeback, especially for the relatively new brands. Automakers must brace for the hard times and not settle for the mini-Diwali of March.
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