Toyota Yaris is one of the popular subcompact sedans. The Japanese carmaker that takes pride in safety features and quality, Yaris is in the market along with a 1.5-litre petrol engine. For now, Yaris has been sold extensively as a private vehicle. The moderately priced sedan has gained some good reviews from its customers costing between Rs.8.76-Rs.14.18 lakh.
When it comes to foot management, the car is not very popular right now with its lack of dedicated commercial variant that comes with a speed-limiting function. Toyota has chosen Yaris to be it’s only mass-market sedan in India. The Japanese car maker hopes to drive up sales and get a good reputation in the fleet management market after the discontinuation of Toyota Etios. Etios has its own dedicated market in fleet management but due to the lack of sales, it was impractical for Toyota to continue production of BS6 Etios.
In a recent session on Instagram, Naveen Soni, the senior vice president of sales and customer service at Toyota-Kirloskar Motor, commented on the strategies to broaden horizons for the Yaris. He said, “There are different segments that open up as the market opens up. So, from that point of view, how do we get more segment-associated features added or deleted? Maybe make it more attractive for the taxi customer; because while the Etios is not there, we have the Yaris to offer for that customer. Very soon, we should be looking at the possibility of a speckled-down Yaris.”
The lack of Etios may just open up an opportunity for Yaris as the car competes with Honda City, Hyundai Verna, Maruti Suzuki Ciaz, Volkswagen Vento and Skoda Rapid which has very less presence in fleet management. Since the Yaris is now available in bs6, had an upgrade last year and the absence of diesel vehicles right now are all good signs for Yaris to do well. To keep prices In check, the commercial version will be available as a 1.5 liter petrol engine (BS6) mated to a manual version. The commercial car may also be available with a CNG option.
With the BS6 era, the number of diesel car options has decreased by a lot that leaves a lot of less competition for Yaris since it is not offered in a diesel option as well. Amongst the competition, only Hyundai Verna and fifth-gen City will come with a BS6 diesel engine. After the update, Yaris registered sales of 1,267 units in the first two months FY2020, which marks a year-on-year growth of 83% which actually boosted the faith in Yaris.
Soni says, “The most important thing that we realized is that when the BS6 transition happens, if diesel is not available, which probably most of the competition may not be able to offer because of the BS6 transition, then 40 percent of the segment becomes available for somebody to look into.” The introduction of BS6 could actually be good news at some extent since the diesel models are expected to cost a lot, making the petrol ones a better and easier choice.
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