Why is Everyone Talking About These Popular Car Brands in India?
India is a diverse country not just for the buyers but also for the car manufacturers. It's diverse for buyers because they have plenty of options to choose from, multiple brands and multiple segments and diverse for car manufacturers because they have a portfolio with different categories of vehicles.
As a matter of fact, the compact sedan segment was created by Tata Motors, when it introduced the Indigo eCS. Compact sedans are most popular in India, not elsewhere.
Out of the many car makers, only some have been able to gain the popularity, which has been dependent on many factors such as year of establishment, category and segment of cars, features offered on the car, etc.
In this article, let us have a look at the most popular car brands in India and understand the reasons for their popularity.
MARUTI SUZUKI INDIA
The most popular and loved car brand in India – Maruti Suzuki enjoys the uno numero position by quite a good margin. The brand chose the right time to enter the country when the people were in need of a small car.
Headquartered in New Delhi, Maruti was established in February 1981, but the production started only in 1983. Initially, the brand had no competitors, but as the industry grew, it became surrounded by a number of competitors.
Though they hardly have any effect on the company as Maruti normally sells more than any other car in almost every category that it is present in. Over the years, Maruti came to be identified as the pulse of the Indian automotive as it has worked hard on one of the most important aspects of car ownership, i.e., service and reliability.
Today, Maruti Suzuki has grown well with the industry. It has a diversified portfolio, including hatchbacks, compact sedans, compact SUV, MPV, sedan and SUV.
The brand has also ventured into the commercial market with its lone product Super Carry, a pickup truck which is doing decent sales. Overall, it controls around 52-53% of the market share.
VISION: The brand is based on five values: responsible, dynamism, open, efficient and reliable. Its vision is to become a leader in the Indian automobile industry, creating customer delight and shareholder wealth and ultimately become a pride of India.
MANUFACTURING FACILITIES: The combined annual production capacity of all the three plants of Maruti Suzuki is 1,700,000. The manufacturing plants are located in the following locations:
SALES & SERVICE NETWORK: Maruti Suzuki has a strong service network of over 3634 workshops spread across 1789 towns and cities in India.
CAR MODELS: Alto 800, Alto K10, Celerio, WagonR, Ignis, Swift, Baleno, Omni, Dzire, Eeco, S-Cross, Ertiga, Ciaz and Vitara Brezza.
CAR MODELS PRODUCED IN THE PAST: 800, Gypsy, 1000, Esteem, Zen, Baleno sedan, Grand Vitara, Kizashi, A-star, Zen Estilo, SX4, Ritz.
KNOWN FOR: Peace of mind ownership, best in class fuel economy.
OFFICIAL WEBSITE: www.marutisuzuki.com
HYUNDAI MOTOR INDIA
The brand is primarily known for its revolutionary product – Santro. The brand indicates the diversity in car manufacturing in India, being a Korean brand. The company became popular after the success of Santro and Santro Xing.
The latter was manufactured only by Hyundai Motor India. The Santro which was launched in September 1998, helped Hyundai become the second largest automobile manufacturer and the largest automobile exporter in India for more than 8 years in a row.
FOUNDED: 6th May 1996
VISION: The brand’s vision is to develop eco-friendly and human-oriented technologies for the future and setting up optimised global management systems in order to provide the best experience to its customers.
MANUFACTURING FACILITIES: Hyundai has two manufacturing plants, both of them in Tamil Nadu – one in Irungattukottai and the other in Sriperumbudur, with an annual total production capacity of 7,00,000 cars.
SALES & SERVICE NETWORK: Hyundai has a strong presence in India with 550+ dealerships and 1300+ service outlets.
CAR MODELS: Santro, Grand i10, Elite i20, i20 Active, Creta, Xcent, Venue, Verna, Tucson and Elantra
CAR MODELS PRODUCED IN THE PAST: Eon, Santro Xing, Sonata, Accent, Terracan, Getz, i10, Santa Fe.
KNOWN FOR: Hassle free service and high reliability.
OFFICIAL WEBSITE: www.hyundai.com
MAHINDRA & MAHINDRA
Mahindra is the largest homegrown car manufacturer in India. In fact, Mahindra is a federation of companies divided into 11 business sectors. The company has been consistently maintaining the 3rd spot in the Indian car market.
Mahindra is known for its rugged SUVs that can tackle various terrains and also has an electric vehicle arm, that enjoys a monopoly in the market at present.
Interestingly, Mahindra is also the largest manufacturer of tractors in the world. Mahindra is also known for its participation in motorsports, and has a dedicated workforce for it, representing Mahindra Racing.
FOUNDED: 2nd October 1945
VISION: To believe in ourselves and make Mahindra and Mahindra known worldwide for the quality of its products and services.
MANUFACTURING FACILITIES: The company has manufacturing facilities in Bangalore, Chakan in Pune, Haridwar, Nasik.
SALES AND SERVICE NETWORK: Mahindra has around 490 dealerships across 328 cities.
CAR MODELS: KUV100 NXT, Bolero, Thar, Scorpio, XUV500, XUV300, TUV500, TUV300, Verito, e2o, Marazzo and Alturas G4
CAR MODELS PRODUCED IN THE PAST: Xylo, Nuvosport, Verito Vibe.
KNOWN FOR: Off roading capabilities
OFFICIAL WEBSITE: www.mahindra.com
Tata Motors is the largest Indian automotive company. It also owns the British premium car brand, Jaguar Landrover and has a significant presence in the manufacturing and sales of cars, trucks, vans, coaches, buses, sports cars, construction equipment and defence vehicles.
The brand is famously known for its first fully indigenous Indian passenger car – Indica which was on sale for nearly 20 years. In the last few years, the company has launched a number of refreshing products.
FOUNDED: 1945 (Passenger cars were launched only in 1998)
VISION: Tata Motors envisions to be among the top 3 in the global CV and domestic PV, achieve sustainable financial performance and deliver exciting innovations.
MANUFACTURING FACILITIES: The cars are rolled out from three locations: Pune, Ranjangaon (along with Fiat Chrysler cars) and Sanand, Gujarat.
SALES & SERVICE NETWORK: Tata Motors has 800+ dealerships across 550+ cities across India. (Commercial vehicles + Passenger vehicles)
CAR MODELS: Tiago, Tigor, Zest, Nexon, Hexa, Harrier, Sumo & Safari Storme.
CAR MODELS PRODUCED IN THE PAST: Indica, Vista, Indigo, Manza, Bolt, Estate, Nano.
KNOWN FOR: Fresh products with distinguished styling, best in class mileage, abundant interior space, solid build quality.
OFFICIAL WEBSITE: www.tatamotors.com
HONDA CARS INDIA
Honda is also one of the most loved car brands in India. The brand has its presence in India for over two decades now. The most sold car by Honda is the City, which has seen four generations but still remains the leader in its segment.
The i-Vtec engine from Honda is super silent and is known for its remarkable performance.
VISION: Honda Cars India Limited (HCIL’s) stated vision and goal are to become a company that society wants to exist.
MANUFACTURING FACILITIES: Honda has two manufacturing locations in India – Greater Noida, Uttar Pradesh and Tapukara, Rajasthan. The combined annual capacity is 2,40,000 units.
SALES & SERVICE NETWORK: The Japanese carmaker has more than 350 dealerships in 240 cities all over India.
CAR MODELS: Jazz, WRV, City, Amaze, Accord, Civic and CRV
CAR MODELS PRODUCED IN THE PAST: Brio, BRV, Mobilio.
KNOWN FOR: Engine reliability, excellent safety.
OFFICIAL WEBSITE: www.hondacarindia.com
TOYOTA KIRLOSKAR MOTOR
Globally, Toyota is among the top three car manufacturers in the world but has a smaller presence in India. The Fortuner, as well as Innova Crysta, sells in monstrous numbers, even better than cars from the lower segments. Toyota is known to price its products at a premium in comparison to the competition.
FOUNDED: 6th October 1997
VISION: Grow India & Grow with India. Having this vision, Toyota India will contribute to enrich the quality of life in India and help solve the societal problems by establishing high standards of Safety, Technology, Quality & Corporate Social Responsibility.
Additionally, with the collaboration of all its stakeholders and families and a spirit to constantly Learn, Teach, Improve and Innovate, will help the brand to make India a better place. Also, striving for excellence in sustainability ensuring being eco-friendly in our products, services and customer experiences.
MANUFACTURING FACILITIES: Toyota has two manufacturing plants in India, one at Bidadi, Karnataka and one on the outskirts of Bangalore, Karnataka. The plants have a combined capacity of 3,20,000 vehicles per annum.
SALES & SERVICE NETWORK: The Japanese carmaker has more than 350 dealerships in 225 cities all over India.
CAR MODELS: Fortuner, Etios, Etios Liva, Innova Crysta, Camry Hybrid Landcruiser, Yaris, Glanza and Corolla Altis
CAR MODELS PRODUCED IN THE PAST: Qualis.
KNOWN FOR: Bulletproof reliability, solid build quality, built to last.
OFFICIAL WEBSITE: www.toyotabharat.com
FORD INDIA PRIVATE LIMITED
The company entered India as a 50-50 joint venture with Mahindra & Mahindra Limited. Over the years, Ford has launched some successful products in India – Fusion, Ikon, Fiesta, Figo, Everest (Endeavour) and EcoSport.
EcoSport continues to be the preferred choice for many in the compact SUV segment. Ford currently exports 25 per cent of its car production in India.
FOUNDED: October 1995
VISION: With the company’s global focus on Smart Mobility, Ford envisions to be the most trusted mobility brand in India.
MANUFACTURING FACILITIES: Ford has two manufacturing locations in India – Maraimalai Nagar, near Chennai and Sanand in Gujarat, with a combined annual capacity of 4,40,000 cars.
SALES AND SERVICE NETWORK: Ford has 541 sales and service outlets spread across 292 cities in India.
CAR MODELS: Mustang, Endeavour, Figo, Freestyle, Aspire and EcoSport.
CAR MODELS PRODUCED IN THE PAST: Ikon, Fusion, Fiesta.
KNOWN FOR: Low maintenance costs, trustworthy performance.
OFFICIAL WEBSITE: www.india.ford.com
RENAULT INDIA PRIVATE LIMITED
Renault came into the limelight with its renowned global SUV – Duster which was launched in 2012. Duster kept the sales moving until Kwid was launched in 2015, which gave the company much needed a boost in sales.
Kwid was fully developed in India and was hailed as the best hatchback. Both the cars received several awards from auto journalists. Due to a lack of new models and significant facelifts, Renault’s sales have slumped.
FOUNDED: October 2005
VISION: Renault’s vision is to see its social, societal and environmental responsibility as a practical commitment to the common good.
MANUFACTURING FACILITIES: Renault manufactures its cars at its facility in Oragadam, Chennai with an annual capacity of 4,80,000 units. Renault shares its manufacturing facility with Nissan.
SALES AND SERVICE NETWORK: Renault has set up over 270 dealerships across the country in a short span of time.
CAR MODELS: Duster, Lodgy, Kwid and Captur.
CAR MODELS PRODUCED IN THE PAST: Koleos, Pulse, Scala, Fluence.
KNOWN FOR: Comfortable ride quality, best in the class suspension system, reputed service quality.
OFFICIAL WEBSITE: www.renault.co.in
These were some of the most popular car brands in India. There are many other car brands in India, but those don’t enjoy much popularity primarily due to the lesser number of models in the market.
With many new car makers beginning their journey in India soon, the buyers will get more options to choose from. The popularity of the already established brands is unlikely to take a dent.
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