Volkswagen Taigun to be cheaper than Seltos and Creta?
The upcoming VW Taigun will be the most powerful SUV
Volkswagen is planning to bring its Taigun SUV to the Indian market by 2021. The Taigun concept was shown at the Auto Expo but it was near a production spec with some concept like details. The car-maker said it will bring the SUV by early next year and has big plans for it. The Taigun is the SUV which VW's future rests on so a lot has been planned by VW in that aspect.
The Taigun would come with petrol engines only with the 1.0 TSI being the base entry level with the manual and the more expensive variants might come with the 1.5l TSI. However the Taigun will not get any DSG gearbox as instead it will get the 6-speed torque converter that is also available on the Polo.
The reason is that DSG is more expensive and VW is trying to appeal to a wider audience with the Taigun.
The big news is how VW plans to take on the likes of the Kia Seltos and Hyundai Creta with its attractively priced base spec Taigun. The production spec Taigun would be a 4m plus SUV but VW might undercut and play the value tag with the Seltos and Creta with the starting price.
The Taigun would thus bridge the gap between the Seltos or the Sonet or the Creta and Venue. The aggressive pricing of the base spec Taigun with the 1.0 TSI with the manual will give VW a slice of the compact SUV segment also.
The part reason for the aggressive pricing would be the high localization strategy for the Taigun. The Taigun would have more than 90 percent localization which would help with a killer price-tag when it launches next year. Thus Volkswagen might surprise and price the Taigun less than the Creta and Seltos which would be a big boost for the German car-maker.
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